How Using The Best Email Newsletter Software Can Benefit Your Brand?

You can use email newsletter software to make the entire process of bulk emailing a lot easier and efficient. Professional marketers need to send a large number of emails to their existing as well as potential clients on a daily, weekly or monthly basis. It is not easy to work through all the activities of email marketing manually. This is where email newsletter software comes in handy. Such tools provide a wide range of features for their users:

Email newsletter software can be used to send different types of emails messages like advertising messages, promotional fliers, and greetings along with other informative messages to your readers or prospects in multiple languages.

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Some of these amazing tools can be incorporated into websites to automate the features of subscription and unsubscription. An email that comes with a subject of ‘Subscribe’ will be added to your subscriber’s list right away. Similarly, for the unsubscription, the subject of your email message should be as ‘Unsubscribe’. Check more details at

With the best email newsletter software, you can update the email contact list and then send the right message to the right recipient based on the data filters. Experts can compose the message in a WYSIWYG HTML editor easily with the help of these tools. You can also import recipient email addresses from Outlook, Microsoft Excel and Microsoft Access using the best email newsletter software tools. Furthermore, the files that have been saved in the CSV format can also be imported directly using these tools.

Newsletter software tools offer the feature of file attachment but the size of the attachment that can be sent via emails varies from SMTP server to server. In addition, you can insert images in your email messages directly. The best email newsletter software work really well with the ISP’s SMTP servers. You may also opt for SMTP connections from dedicated service providers.

Such tools have a crucial feature of mail merger which businesses can use to personalize their messages. Customize email templates can also be employed using the mail merge feature of the program.

Moreover, marketing experts can filter groups of the email contacts to target them with personalized messages. You can make new lists, modify existing contact lists as well as import addresses from different external sources with ease.

Marketers can also apply filters that prevent specific domain names and email addresses from receiving emails. Likewise, you can filter data in many advanced ways depending on a certain field. The recipient of the email message may view the business messages in both HTML and text format.